Leveraging the juice of Beetlejuice 2

Beetlejuice Beetlejuice poster copyright belongs to Warner Bros. Pictures
Tim Burton’s movie Beetlejuice Beetlejuice is about a mother seeking help from her arch rival to save her daughter who goes into the Afterlife. The story explores basic human desires of Power, Family & Curiosity. Mythosis, with the help of 4 mythological tales, has extracted the plot structure of the movie to estimate and unlock its potential.

1. Mythological tales reveal the invisible plot structure of any story

1A. 91% of the events are borrowed from 4 mythological tales

Betelgeuse's quest is driven by the desire to dominate others and mirrors the tale of Circe from Greek mythology. Both Circe and Betelgeuse obtain through dubious means but are eventually compelled to relinquish them.

Lydia’s quest is driven by the desire to protect loved ones and mirrors the tale of Demeter from Greek mythology. Both Demeter & Lydia recover their lost loved ones.

Astrid’s quest is driven by the desire to explore and mirrors the tale of Inanna from Sumerian mythology. Both Inanna & Astrid venture into hostile territory and have to be rescued.

Delores' quest is driven by the desire to punish offenders and mirrors the tale of Duryodhan from Hindu mythology. After their failed ploy to seize control, both Duryodhan and Delores seek revenge.

Delia, Jeremy, Rory & Jackson have underdeveloped quests of tranquillity, independence, selfishness and preservation.


Detailed mirroring of each character’s primary quest to their respective mythological tales is in section “3A. Quests of characters and their mythological counterparts”

1B. 32 mythological tales are the source of all stories, even the untold ones

Human beings are driven by 16 fundamental desires. Every desire, whether encountering fulfilment or unfulfillment, gives rise to two distinct quests. Thus, a spectrum of 32 unique quests mirrors every human desire.

We have discovered mythological tales from across civilizations that uniquely portray each one of these 32 human quests. While each mythological tale stands as a distinct quest, the true magic unfolds when these tales are combined. This synergy is evident in the epics of Odyssey and Ramayan, where various universal quests seamlessly intertwine.

Combining any five tales from the 32, generates a staggering 24 million unique story plots. Take it a step further, by combining six tales the possibilities explode to an astounding 600 million!

Beetlejuice 2 has a unique plot structure. Interweaving the tales of Circe, Duryodhan, Demeter & Inanna creates plot structure # 542,466.

2. Plot structure potential of Beetlejuice 2: $167-232MM

2A. Plot structure evaluation

An analysis of Blockbuster, Hit & Flop plots has led to the discovery of Mythosis Code. The Code reveals the story principles shared by all Blockbusters. We use the Code to estimate a story’s potential.
The script of Beetlejuice 2 interweaves the tales of Betelgeuse, Demeter & Inanna

2B. Estimating revenue potential from the plot structure

Even though the script of Beetlejuice 2 borrows from 4 mythological tales none of the quests have the requisite depth. As a result, none of the characters are layered or complex. Moreover, the quest of Delores isn’t interwoven with any of the other quests thereby weakening the plot structure.

We have created an algorithm by assigning weights to the principles of The Mythosis Code. The algorithm calculates the potency of a story’s plot structure and estimates its corresponding audience appeal. Blockbuster plot structures have a score of at least 0.64 and appeal to 20% of the audiences.

Beetlejuice 2 has a script potential score is 0.15 and the movie will appeal to 4.36 – 5.33% of the population. Our estimate of the movie’s revenues from its audience appeal is $167 – 232MM in the domestic market.

3. The ideal plot structure of Beetlejuice 2

We have identified 32 universal quests that represent every human desire. These quests are the superset of thousands of stories across cultures that reflect our collective subconscious. Each quest has a structured sequence of events divided into 5 major arcs.

We map a character’s quest to the relevant mythological tale (universal quest) which reveals the gaps in their quest, if any. The ideal Plot Structure is constructed by plugging these gaps with the missing events from the tale. These events strengthen both the journey of characters as well as the weaving of quests without altering the story.

3A. Quest of characters and their mythological counterparts

Quest 1: Betelgeuse mirrors the universal quest for Power

Betelgeuse’s desire for Power stems from the need dominate others. The tale of Circe from Greek mythology is the universal quest for Power.

Quest 2: Lydia mirrors the universal quest for Family

Lydia’s desire for Family stems from the need to nurture & protect. The tale of Demeter from Greek mythology is the universal quest for Family.
In Beetlejuice 2, Lydia borrows from the Greek mythological tale of Demeter

Quest 3: Astrid mirrors the universal quest for Curiosity

Astrid’s desire for Curiosity stems from the need to explore & discover. The tale of Inanna from Sumerian mythology is the universal quest for Curiosity.
In Beetlejuice 2, Astrid borrows from the Sumerian mythological tale of Inanna

3B. Gaps in the current plot structure

The major gaps in the plot structure of Beetlejuice 2 are:

1. The quests of Betelgeuse, Lydia & Astrid could have been deeper. None of these quests borrow enough events from their mythological counterparts.

2. Delores’ quest operates in isolation since it is not interwoven with any of the other character quests.

3C. Unlocking the hidden potential

The ideal plot structure of Beetlejuice 2 enhances current revenues by ~3X.

The ideal plot structure deepens the quests of Betelgeuse, Lydia & Astrid by borrowing missing events from their respective quests. These events also help in interweaving the quest of Delores with that of Betelgeuse.